The advance of e-commerce is an unstoppable phenomenon. By 2021 it is expected to account for 15 % of the world market share in the retail segment, where platforms such as AMAZON or ALIBABA account for 20 to 30 % of digital shoppers worldwide.
This dynamic is undoubtedly opening up new scenarios of business opportunities for the owners of industrial property rights, but at the same time it is also a source of threats due to the ease with which technology can blur the physical space of the territory with respect to traditional commerce.
The large platforms in the sector have begun to establish responsibility policies in the enforcement of industrial property rights for all the brands that channel the offer of products and services through their marketplaces, requiring the registration of the updated trademark and thus reducing the reputational impact that the offer of counterfeits entails.
If you are already present on the online sales platforms or plan to be shortly, do not hesitate to contact us and we will advise you on the different measures you can apply.