November 13, 2018, 09:15h- Conference: Ponti IP Vitamins: Managing and protecting trademarks in the digital environmen. Barcelona Tech City (mVenturesBcn – Edifici Palau de Mar – Pier 01 – Barcelona).
PONTI IP Vitamins sessions are aimed at reinforcing the position of our innovation ecosystem in relation to the management of intangible assets (trademarks, patents and designs, copyrights) that nowadays make up 85% of the value of the most important companies in the world.
In this first session we will see how trademarks are the epicentre of the communication between companies, customers, consumers and users, bring together the good-will and decisively contribute to the increasing profits. As valuable assets, they must be preserved and aligned with the business strategy. The associated risks must also be properly managed, especially in the digital environment.
Program
09:15 h – Registration
09:30 h – Trademarks as a strategic business asset. Josep Mª Pujals, Business Development Manager at Ponti & Partners, SLP.
10:00 h – Protection and defence of trademarks in the digital environment: key challenges and solutions. Ricardo Guerras, Head of the Trademarks and Legal Department at Ponti & Partners, SLP.
10:30 h – Coffee
11:00 h – Capgemini, Rebranding Strategy. Cristina Yerro i Heras, Group IP Officer & Associate Group General Counsel at Capgemini.
11:30 h – Capgemini Case. Manuel Rodríguez, Vice President / Head of Customer Engagement at Capgemini.
12:30 h – Questions and answers
To confirm your attendance, please send an email to ponti@ponti.pro
