The Spanish Ministry of Industry, Trade and Tourism launches an institutional campaign to promote the consumption of genuine products.
The campaign aims to raise consumer awareness of the damage caused by the trade in counterfeit products, with losses of more than €6 billion in sales and 65,000 direct jobs per year.
The harmful effects are not limited to the economic sphere, but also undermine consumers’ rights and can even affect health issues, in the case of food or health products.
