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Today, the competitiveness of organisations depends to a large extent on their ability to innovate and generate intangible assets such as patents, trademarks and designs.

In fact, it is estimated that 75% of the value of companies lies in their intangible assets. This is why companies must take into account the influence of these assets and create effective strategies for their exploitation and valorisation, in order to enhance their value and maximise the potential of their innovations on a day-to-day basis.

The valorisation and exploitation of industrial property assets can increase a company’s chances of receiving financing by capturing the value and giving visibility to its strategic assets, such as designs or patents related to key products or technologies, or prestigious brands.

A good industrial property exploitation strategy is key to obtaining research and innovation projects from the European Research Council (ERC Proof of Concept) and Horizon 2020 of the European Union.

With the aim of approaching and advising companies on the different public funding instruments, including the Next Generation Funds, the ORIM-PONTI Project Office was created as a result of a collaboration agreement with ORIM Consulting.

Our ORIM-PONTI Project Office carries out intangible asset valuation reports that allow clients to quantify the potential income from the marketing of an asset (tangible and/or intangible), with the aim of presenting clients with conclusions that allow them to undertake a series of improvement actions based on the results provided in the report issued.

The valuation of patents and trademarks is a continuous and fundamental support tool for strategic decision making in relation to the exploitation of industrial property assets, as it makes it possible to determine and predict their past and future contribution to the profit and loss account of organisations.

To know more: infographic about the ORIM-PONTI Project Office.


In a changing global economic environment, many companies and organisations go through processes of investment, sale and purchase, merger or division. A key aspect for determining the value of these transactions lies in industrial and intellectual property rights (patents, trademarks, designs, copyrights and trade secrets) as they shape the corporate assets that encapsulate the entire holder’s innovative and differentiating efforts.


Looking after intellectual property assets is tantamount to preserving and contributing to the creation of value within a business. Good IP practices constitute a protocol for a comprehensive management of intellectual property which optimizes protectionmaintenance, exploitation and control of the holder’s intangible assets.


The increasing importance of intellectual property rights as a competitive element in the economy is also creating the need to assign a value to them which makes them quantifiable with a certain degree of objectivity.


In an economy where competitiveness is determined by technical and commercial know-how, organisations use different mechanisms to protect and exploit these skills. While it is common to use intellectual property rights such as patents, designs, trademarks or intellectual property for this purpose, many organisations choose to keep them secret.


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