IP exploitation and valuation
Today, the competitiveness of organisations depends to a large extent on their ability to innovate and generate intangible assets such as patents, trademarks and designs.
In fact, it is estimated that 75% of the value of companies lies in their intangible assets. This is why companies must take into account the influence of these assets and create effective strategies for their exploitation and valorisation, in order to enhance their value and maximise the potential of their innovations on a day-to-day basis.
The valorisation and exploitation of industrial property assets can increase a company’s chances of receiving financing by capturing the value and giving visibility to its strategic assets, such as designs or patents related to key products or technologies, or prestigious brands.
A good industrial property exploitation strategy is key to obtaining research and innovation projects from the European Research Council (ERC Proof of Concept) and Horizon 2020 of the European Union.
With the aim of approaching and advising companies on the different public funding instruments, including the Next Generation Funds, the ORIM-PONTI Project Office was created as a result of a collaboration agreement with ORIM Consulting.
Our ORIM-PONTI Project Office carries out intangible asset valuation reports that allow clients to quantify the potential income from the marketing of an asset (tangible and/or intangible), with the aim of presenting clients with conclusions that allow them to undertake a series of improvement actions based on the results provided in the report issued.
The valuation of patents and trademarks is a continuous and fundamental support tool for strategic decision making in relation to the exploitation of industrial property assets, as it makes it possible to determine and predict their past and future contribution to the profit and loss account of organisations.
To know more: infographic about the ORIM-PONTI Project Office.