Trademarks
A trademark is one of the most important assets of any industrial or commercial activity, as it is the distinctive sign that identifies and encapsulates the business’ effort to differentiate in a market which is increasingly saturated with alternative and replaceable offers.
Correctly assessing the risks that come with the use and registration of a trademark for a global business endeavour, and protecting it whenever necessary, is an essential step in guaranteeing exclusivity of its use, providing security to a business and avoiding unnecessary costs due to eventual disputes.
PONTI & PARTNERSÂ offers a wide and global range of services associated with the protection and defence of trademarks. These are services which we have redesigned to go beyond mere matters of registration and which are gradually becoming of greater strategic importance for companies.
TRADEMARK: SERVICES RELATED TO THE PROTECTION AND DEFENSE
Trademarks are signs capable of distinguishing the products or services of a company from those of other companies within the market. There are different types of trademark, depending on their characteristics: word, device, three-dimensional, sounds, etc.
Prior to submitting a trademark registration application, it is highly advisable to conduct a preliminary feasibility report for the territory of interest. This report is aimed at assessing the registration possibilities for the requested trademark with regard, on the one hand, to the absolute requirements set out by applicable law, and on the other hand, to the possible existence of earlier similar trademarks which could be an obstacle to the registration.
Monitoring new trademark applications which may be identical or similar to an already registered trademark is just as important as registration itself. Once a client has commenced the process of protecting their distinctive sign, they must also take into consideration that defending their trademark is also their responsibility.
What are looking for?
Patents
Innovation in the industrial and technical field is susceptible to protection by means of the registration modalities available to us: patents, utility models or industrial designs.
Designs
The industrial design refers to the ornamental or aesthetic aspect of a product.
Trademarks
The brand is one of the most important assets behind any industrial or commercial activity.
Legal IP
The different types of industrial property protection constitute a complex legal framework that regulates the rights and obligations of their holders.
New technologies
Digital transformation is profoundly changing the rules of innovation. Phenomena such as Industry 4.0 and Big Data are establishing a new paradigm.
Data protection
Regulatory compliance with data protection and privacy policies is one of the most relevant dimensions of today’s economy.
Domains
They make it possible to associate the content of a website hosted on an IP (Internet Protocol) address with a brand or trade name in an easy and intuitive way.
Consultancy
We have a highly qualified team that accompanies the client at all times to ensure optimal and efficient protection of their interests.
PARTNERS
